WoWHead, the pretty, shiny World of Warcraft item database, has been sold to the ZAM Network for over (an estimated, rumored) $1 million. WoWHead’s announcement is here, along with the now-typical rationalization for selling to former/current/speculated/who-knows-what associates of IGE, gold sellers to the stars.

Here’s what I say: why rationalize? It’s none of our business, frankly.

An interesting history lesson about this and prior fan site sales, including Thottbot and Allaka-adver-popups, by Ahmed Farooq, former acquisitions dude at IGE: “Hot off the Presses: Wowhead sold for over $1 million”.

Goddammit, when is somebody going to go on the record with these stories? The truth is, I can’t figure out WHAT we’ve got and until then, I have to use lots of slashed up phrases for all the “either-or’s” like estimated/rumored/speculated and current/former/not-yet-denied.