EndLagNow.org is a community of gamers and … I think only gamers so far … who are taking a stand against lag in online gaming, which seems really similar to being against war, drug abuse and mean people, like duh. I’m not super knowledgable about internet technology and how the ping gets from Point A to Point B, but I think that lag is inevitable unless I’m trapped inside the game in which case I have a larger problem than lag, namely zombies and giant wildlife. Hey, here’s a weird coincidence: the website’s sponsor announced a new super secret technology to reduce lag, so they’re not just jabbering about lag, they’re trying to combat gaming lag, the first step of which appears to be setting up phony protests and communities.