Tony, CEO of buttonmashing.com, live-blogged the MTv Xbox Next Generation special — and well done, too. However, sounds like the unveiling was tantamount to the Holy Grail.

BEHOLD, the One Ring of Power! No wait … BEHOLD the Xbox 360, Lord of the Game Consoles! DON’T TOUCH IT, be content with basking in its goodness.

Here’s something that was weird: Elijah Wood was a color commentator, or something. WTF? Where did that connection come from?

At a production meeting, did someone say, “We have got to get Elijah Wood for this!” “OMG, CALL HIS PEOPLE!!” (???)

Were they high?

I’m not convinced we need an entire TV special to introduce new products. Isn’t that what commercials are for? Toss Frodo and an Xbox 2 into a 60-second spot, there’s the intro.

I hope MTv runs several encores of the special. I’d like to miss it a couple more times.